CANADIAN MOVING PICTURE
P9556 HOLLBDAY: ER1TTION
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‘ MERRY 4
| CHRISTMAS
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|‘ NEW YEAR
From Alois -~ |
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HOLIDAY
BOUNTY!
Current and coming
attractions from M-G-M:
“THE TEAHOUSE OF THE AUGUST MOON”
(CinemaScope— Metrocolor)
Marlon Brando, Glenn Ford, Machiko Kyo, Eddie Albert,
Paul Ford, Jun Negami, Nijiko Kiyokawa, Mitsuko
Sawamura.
“THE OPPOSITE SEX”
(CinemaScope— Metrocolor)
June Allyson, Joan Collins, Dolores Gray, Ann Sheridan,
Ann Miller, Leslie Nielsen, Jeff Richards, Agnes
Moorehead, Charlotte Greenwood, Joan Blondell, Sam
Levene.
“JULIE”
Doris Day, Louis Jourdan, Barry Sullivan, Frank
Lovejoy. An Arwin Production.
“THE IRON PETTICOAT”
(Vista Vision— Technicolor®)
Bob Hope, Katharine Hepburn, Noelle Middleton,
James Robertson Justice, Robert Helpmann. A Remus
Film.
“THE GREAT AMERICAN PASTIME”
Tom Ewell, Anne Francis, Ann Miller.
“EDGE OF THE CITY”
John Cassavetes, Sidney Poitier, Jack Warden, Kathleen
Maguire, Ruby Dee. A Jonathan Production.
“THE BARRETTS OF WIMPOLE STREET”
(CinemaScope— Metrocolor)
Jennifer Jones, John Gielgud, Bill Travers, Virginia
McKenna.
“THE LITTLE HUT”
Ava Gardner, Stewart Granger, David Niven, Walter
Chiari. A Herbson, S. A. Production.
“SLANDER”
Van Johnson, Ann Blyth, Steve Cochran, Marjorie
Rambeau, Richard Eyer.
“THE HAPPY ROAD”
Gene Kelly, Barbara Laage, Michael Redgrave, Bobby
Clark, Brigette Fossey. A Kerry Production.
“THE LIVING IDOL”
(CinemaScope— Color)
Steve Forrest, Liliane Montevecchi, James Robertson
Justice, Sara Garcia, Eduardo Noriega. An Albert
Lewin Production.
“LIZZIE”
Eleanor Parker, Richard Boone, Joan Blondell, Hugo
Hass. A Bryna Production.
“RAINTREE COUNTY”
(In M-G-M Camera 65— Metrocolor)
Montgomery Clift, Elizabeth Taylor, Eva Marie Saint,
Nigel Patrick, Lee Marvin, Rod Taylor, Agnes
Moorehead, Walter Abel, Jarma Lewis, Tom Drake.
“THE PURPLE HARVEST”
(CinemaScope— Metrocolor)
Mel Ferrer, Pier Angeli, John Kerr, Michele Morgan,
Theodore Bickel, Leif Erickson.
“THE WINGS OF EAGLES”
(Metrocolor)
John Wayne, Dan Dailey, Maureen O’Hara, Ward Bond.
“SOMETHING OF VALUE”
Rock Hudson, Dana Wynter, Wendy Hiller, Juano
Hernandez, William Marshall, Sidney Poitier.
"TEN THOUSAND BEDROOMS”
(CinemaScope— Metrocolor)
Dean Martin, Anna Maria Alberghetti, Eva Bartok,
Dewey Martin, Walter Slezak, Paul Henreid, Jules
Munshin.
“DESIGNING WOMAN”
(CinemaScope— Metrocolor)
Gregory Peck, Lauren Bacall, Dolores Gray, Jack Cole,
Tom Helmore, Sam Levene, Mike Shaughnessy, Chuck
Connors.
“GUN GLORY”
(CinemaScope— Metrocolor)
Stewart Granger, Rhonda Fleming, Chill Wills, Steve
Rowland.
LE RTT 2 Or
JAY L, SMITH
EDITOR AND
PUBLISHER
VOL. 48, NO. 51
By JAY L. SMITH
bean
Another twelve months
come and gone, and as the year
1956 approaches its final days, the
Motion Picture Industry in Canada
looks back on the past year with
mixed emotions. For some, both
exhibitors and distributors, it has
been a rough year. Quite a few
small theatres have closed down
completely, and the properties have
been sold for other purposes. Many
other theatres have cut down their
operating periods, from six days to
two or three days, and undoubted-
ly some of these will close before
many more months have passed.
On the other hand, a few brand
new theatres have been built, and
several that were closed a year
ago, are now open, and doing well.
As for the drive-ins, one or two
have gone by the wayside, but a
number of new ones have opened
up, and generally have reported
satisfactory business.
have
The circuits, including Famous
Players and Odeon, as well as the
smaller chains, have retrenched
somewhat during the past twelve
months. All circuits have disposed
of some theatres that were losing
propositions, and added others that
have strengthened their positions.
The capital gains achieved in the
disposition of properties that were
no longer profitable as operating
theatres, have kept the profits of
the chains at a satisfactory level,
and in some cases they are actually
up somewhat over last year.
The situation for the distributors
is, I believe, generally improved
since this time last year. With few
exceptions, all companies have had
bigger and better pictures this year
than for the past few seasons, and
FIRST WITH THE FILM NEWS IN CANADA
CANADIAN MOVING
PICTURE
RS
Published by CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED
Industry Highlights of 1956
the big pictures have once more
proven that there is nothing wrong
with Show Business that good pic-
tures won't cure.
Grosses of some of the compa-
nies are down from a year ago, but
for others there has been a marked
increase, and an indication that not
only is the worst over, but with
the quality of the product showing
such a marked improvement, there
is every reason to hope that the
future is rosier than ever.
One of the most important de-
velopments in the Industry in Can-
ada this past year, has been the
very noticeable improvement in
relations between exhibitors and
distributors. Just one year ago these
two groups were engaged in the
most vicious kind of battle, with
the exhibitors calling the distribut-
ors “Shylocks” who were out to
gouge the exhibitors not only of a
pound of fiesh, but of their very
life-blood, while the distributors
for their part, were fully convinced
that every exhibitor was a master
of grand and petty larceny, and as
crooked as the proverbial cork-
screw.
Today, the atmosphere has
changed completely. Exhibitors
now realize that if the producers
are to continue making the kind
of motion pictures that will save
the Industry from extinction as an
entertainment medium, the distri-
butors must receive a fair rental
for these pictures. At the same
time, the distributors have appar-
ently recognized the fact that if
they are to continue to have exhi-
bitor-customers for their pictures,
a large enough share of the box-
office dollar must remain with the
exhibitor to pay his operating costs
and give him a profit to compen-
sate for his work and his invest-
ment. The mere fact that today
each group recognizes that the
other has problems, and_ that
neither can exist without the other,
is a forward step that promises to
benefit all branches of the Industry
in the future.
The bogey of Television, which
a year ago had most of the ex-
hibitors in Canada in a state of
panic, today has lost much of its
fearful aura. In many communi-
ties, the opposition of Television
has been met and conquered, much
more effectively in fact than other
forms of entertainment and re-
laxation that have cut into the
public’s theatre attendance. The
quality of Television programming
generally has not improved during
the past year, with but a few
notable exceptions, and the public
in many areas have become fed up
with mediocre TV shows, con-
stantly interrupted by over-long
and boring commercials, and have
sought out the fine entertainment
provided by the many outstanding
motion pictures put into release
this year, at their favorite theatres.
There is every reason to hope that
this trend will not only continue
but will be expanded in the months
ahead.
A number of important changes
have taken place in the personnel
of the American producer-distribu-
tors, which indirectly affect the
Industry in Canada. Nicholas M.
Schenck, considered by many to be
the Dean of the distribution field,
has announced his retirement from
Loew’s, Inc., effective the first of
the year. Mr. Schenck, who had
become Chairman of the Board of
Loew’s-M-G-M when Arthur Loew
took over the Presidency, was ap-
pointed Honorary Chairman of the
Board, when Arthur Loew in turn
moved from President to Chairman
of the Board, with Joseph Vogel
succeeding Loew as _ President.
News of the retirement of Mr.
Schenck, which was announced a
few weeks later, was received with
deep regret by the entire Industry.
One of the biggest news stories
in the Industry during 1956, was
RAY LEWIS
FOUNDER
1915-1954
TORONTO, DECEMBER 22, 1956
Rees
the sale of control of Warner Bros.
by the Warner family, to an in-
vestment syndicate headed by
Serge Semenenko. With the sale
came the resignation from the
Presidency of Warner Bros. by
Harry M. Warner, who was suc-
ceeded by his brother, Jack L.
Warner, formerly Vice-President in
charge of production. Jack Warner,
in taking over the Executive helm,
still remained boss of the studios
as well, and an expanded produc-
tion program was put into effect.
At 20th Century-Fox, Bill Geh-
ring, popular General Sales Mana-
ger, was appointed Executive Vice-
President of the company, and as-
sistant to President Spyros Skouras.
Alex Harrison, former Western
Division Manager, became the new
General Sales Manager for 20th-
Fox, and in a reorganization of the
sales districts, Arthur Silverstone
became Assistant Sales Manager,
and C, Glenn Norris was appointed
Division Manager of the newly-
created Central and Canadian
Division.
A recent change at the Metro-
Goldwyn-Mayer studios saw Dore
Schary step out as head of produc-
(Continued on page 5)
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DECEMBER 22, 1956
HIGHLIGHTS
(Continued from Page 3)
tion, with Benjamin Thau ap-
pointed studio administrator. Re-
ports are that Sol. C. Siegel, inde-
pendent producer whose “High
Society” proved the biggest money-
maker from M-G-M this year, is
being sought by Joseph Vogel and
the Loew’s Board, to take over as
V-P in charge of production.
Death took a number of im-
portant Industry figures during the
past year, most prominent being
Jack Cohn, Executive Vice-Presi-
dent and co-founder of Columbia
Pictures, who passed away just two
weeks ago. With his brother Harry,
the President of the company,
handling production on the Coast,
Jack Cohn had his headquarters in
New York, and had charge of the
sales and distribution end of the
business. Founder of the Motion
Picture Pioneers, Jack Cohn was
one of the most important execu-
tives in the Motion Picture Indus-
try, and his loss will be felt by the
entire Industry.
One newcomer who has made
rapid strides in the Industry this
past year, is Canadian financier
Lou Chesler, who put up over
$20,000,000 through a corporate
shell company known as PRM, to
buy the entire W-B film library for
Television and theatrical distribu-
tion. Chesler also attempted to
secure the M-G-M library, but the
Loew’s Board failed to go along
with the proposed deal. Through a
subsidiary company, Associated
Artists, headed by Elliot Hyman,
Chesler is distributing the W-B re-
issues theatrically in the U.S., and
is expected to open up a branch in
Canada shortly.
Two companies have surged
ahead in the past year in remark-
able fashion. United Artists, which
just a few years ago was in virtual
bankruptcy, has continued to pro-
gress under the inspired leadership
of Robert Benjamin, Arthur Krim,
William Heineman, Max Young-
stein and Arnold Picker, and Gen-
eral Sales Manager Jim Velde. Six
years ago, UA was losing $100,000
per week. This year the company
will roll up a world gross of over
$63,000,000, and a record profit.
Since 1951, the gross sales of UA
have gone from $18,000,000 to
$63,000,000, and the goal for next
year is $75,000,000.
The other company that has
made the biggest forward steps has
been RKO, which under its new
owners and management, has con-
centrated on production of new
and important pictures for the ex-
hibitors. Under the O’Neil-O’Shea
direction, production chief William
Dozier has completed enough new
pictures to put several into distri-
CANADIAN MOVING PICTURE DIGEST
bution this year, and to guarantee
delivery of 17 in the first six
months of 1957. In addition to
the pictures produced at the RKO
studio, the company has acquired
several important independent pro-
ductions to add to the schedule.
O’Neil and General Teleradio
bought RKO from Howard Hughes
just a little over a year ago, for
$25,000,000, at a time when RKO
was not only in the doldrums, but
actually did not know where their
next picture was coming from, or
when. In the short period of time
since the new group took over,
RKO has bounced back with a
vengeance, and once more is taking
its place in the ranks of the major
producer-distributors.
In Canada, no major personnel
changes have taken place either
among the distributors, or the two
leading theatre circuits, with the
exception that John J. Fitzgibbons,
President of Famous Players, who
for a number of months was mak-
ing his headquarters at the Para-
mount studios in California, is now
back in Toronto permanently,
having bought a new home here;
and that Ron Leonard has replaced
Jim Hardiman as Odeon’s Adver-
tising and Publicity Director,
Hardiman resigning to join Nation-
al Theatres in Los Angeles.
A number of changes have
occurred in distribution at the
Branch level, and these are re-
corded in the Industry Highlights
of 1956, which follow. One inde-
pendent distribution company, Alli-
ance Films, which was headed by
this writer, has quit the distribution
field this year, turning over its pic-
tures and its branches across
Canada, to Astral Films. Cardinal
Films, headed by Harry and Leslie
Allen, whose sales were previously
handled by the J. Arthur Rank
Organization, has made a change
in its set-up during the past few
months, and now physical distribu-
tion only is handled by JARFD.
During 1956, Morris Stein, East-
ern Division Manager for Famous
Players, succeeded Nat Taylor, as
President of the Canadian Picture
“seasons greetings
from ASN’
*ASSOCIATED SCREEN NEWS
2000 Northcliffe Ave., Montreal
Pioneers, and guided that organiza-
tion to new successes, culminating
in the Annual Dinner and Dance,
at which the ‘Pioneer of the Year”
Award was presented to Oscar R.
Hanson.
The Motion Picture Industry
Council of Canada, at its annual
meeting returned ail its executive
officers, with R. W. Bolstad, Vice-
President of Famous Players, again
the Chairman. The Publicity Com-
mittee of the MPICC, under the
Chairmanship of Charles S. Chap-
lin, sponsored the Academy Award
Contest, or “Oscar Derby” as it
was more popularly known, which
proved to be an outstanding suc-
cess, and will be repeated again
this year, with Dick Main appoint-
ed special co-ordinator for the pro-
ject.
At the Variety Ciub Tent 28,
Nat Taylor succeeded Dave Gries-
dorf as Chief Barker, while Dan
Krendel moved up to the office of
Ist Assistant Chief Barker, and
J. J. Fitzgibbons, Jr., became 2nd
Assistant Chief Barker. Chet Fried-
man, in his first year on the crew
was appointed Property Master,
with Al Troyer repeating as Dough
Guy.
And so another year has come
and gone, and Movies ARE Better
Than Ever. Pictures like “The
Ten Commandments”, “War and
Peace”, “Giant”, “Trapeze”, “The
Eddy Duchin Story”, “The King
and I”, “High Society”, “The
Benny Goodman Story”, “The Con-
querors”, “Picnic”, “Reach For
The Sky”, and several others have
proven that the really good pictures
can make more money today, than
ever before.
The iine-up of product for the
coming year from all the com-
panies promises that 1957 will see
a steadily increased patronage of
our motion picture theatres from
one end of Canada to the other.
With this pleasant thought in
mind, we at The Digest, extend to
you and yours, our very best wishes
for a Merry Christmas, and our
hope and confidence of a Happy
and Prosperous New Year.
a)
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PAGE FIVE
JANUARY
M-G-M release of Samuel Gold-
wyn’s “Guys and Dolls” smashes
all records at Odeon houses across
Canada . . . RKO Canadian Dis-
trict under Jack Labow wins Bil-
lings Drive, with five Canadian
branches winning top honors .
JACK LABOW
Steve McManus named Odeon On-
tario district manager; Wannie
Tyers, Hamilton city supervisor...
Joe Garfin resigns as Emp-Univ.
Toronto branch manager; Perry
Wright moved from Vancouver to
Toronto, with Charlie Backus ap-
pointed new Van. manager .. .
JARO star David Knight makes
P.A.’s in Toronto and Montreal...
Phil Stone appointed Programme
Director CHUM .. .Col. John A.
Cooper dies in Toronto .. . JARO
and Odeon to sponsor “Miss Cana-
da Contest” . . . Industry endorses
Scott appointed Toronto branch
“Oscar Derby” Contest . . . Frank
manager JARFD; Reg Doddridge
new Calgary branch manager .. .
FRANK SCOTT
Hon. C. L. Shuttleworth of Mani-
toba proposes one Western Canada
Censor Board . . . Bob Gardner
appointed assistant to Frank Fisher
at Odeon ... Jack Labow an-
nounces RKO to spend $22,500,-
000 on 11 features ... B.C. Gov-
ernment reduces Amusement Tax
from 15% to 10% . . . Mort Mar-
golius and Jim Hardiman named
co-chairmen Toronto Committee
(Continued on Page 9)
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DECEMBER 22, 1956
HIGHLIGHTS
(Continued from Page 5)
for “Oscar Contest” . . . Canadian
Picture Pioneers hold annual meet-
ing and elect new Board . . . Sir
Alexander Korda, pioneer British
film producer, dies . . . 20th-Fox
to release 34 pix in 1956...
Republic schedules 24 features.
FEBRUARY
Stratford Festival play, “Oedipus
Rex” to be filmed in Canada in
color... CBC head, David Dun-
ton, guest speaker at annual meet-
ing of Canadian Association of
M.P. Producers & Laboratories . . .
JARFD’s “Doctor At Sea” a rec-
ord-breaker in early Canadian runs
.. . Jim Powis retires as 20th-Fox
Toronto booker . Bill Gehring,
Arthur Silverstone and Rodney
Bush to Toronto for 20th-Fox Sales
Meet .. . M-G-M week, Feb. 5-11
tremendous success, with 45,596
subjects playing in 17,710 U.S. and
Canadian theatres . . . Dave Gries-
dorf, former Odeon General Mana-
ger, joins IFD as Executive Vice-
President . . . Jim Hardiman,
Qdeon ad-pub director, married
. .. Industry toasts Tommy Cleary,
Consolidated Theatres, Montreal,
advertising manager, at post-nuptial
MORRIS STEIN
party . . . 20th-Fox’s CinemaScope
°55 demonstrations held across
Canada .. . Morris Stein elected
iM
21 Dundas Square
Canada
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* Toronto "
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CANADIAN MOVING PICTURE DIGEST
President, Canadian Picture Pion-
eers; Rube Bolstad new Vice-Presi-
dent . . . Darryl Zanuck resigns
as 20th-Fox V-P in charge of pro-
duction, to become indie producer,
distributing through Fox; Al Licht-
man steps down as V-P in charge
of sales . . . Columbia star Kim
Novak on P.A. tour of Canada in
conjunction with “Picnic” .
Bernard Kranze resigns as General
Sales Manager for UA; succeeded
by Jim Velde . . . Alderman Don
Summerville, manager of Prince of
Wales Theatre, Toronto, named
chairman of the Metropolitan To-
ronto Civil Defense Committee . .
Over 500 Canadian theatres parti-
cipate in “Oscar Contest”, with 12
top newspapers as sponsors
Academy Award nominations an-
nounced with UA’s “Marty” ruling
hot favorite . . . Dr. Leon Lortie
of Montreal named Vice-Chairman
JIM VELDE
of the National Film Board .. .
Manitoba exhibitors press _ for
Amusement Tax reduction.
MARCH
M-G-M’s “Pll Cry Tomorrow
proving one of that company’s big-
gest box-office hits . . . Trevor
Howard in Toronto for Canadian
a
RAR AAD AAAAAAAAAARBARAAAA
Best Wishes For
The Holiday Season
*
LASALLE
RECREATIONS
Ltd.
VANCOUVER, B.C.
CEE EE REE ug
Premiere of Columbia’s “Cockle-
shell Heroes” . . . Maritime Exhi-
bitors Association presents brief to
N.B. government for repeal of
Amusement Tax . . . Barney Brook-
ler appointed Winnipeg manager
Theatre Posters; Harry Barron,
Ont. manager . . . Lou Chesler’s
PRM buys W-B film library to
1948, for $21,000,000 . . . Bill
Gehring named Vice-President of
RALPH DALE
20th-Fox and executive assistant to
President Spyros Skouras hte
M-G-M to distribute Ealing Studios
product . The Lone Ranger
visits Toronto and Montreal to
publicize W-B picture .. . Alberta
Government reduces Amusement
Tax .. . Odeon buys Fingold cir-
cuit, forms Regional Theatres sub-
sidiary with Ralph Dale as General
Manager . . . Ted Abrams appoint-
ed Publicity Director, Associated
Screen News . . . Winnipeg Pion-
eers hold 4th Annual Bonspiel .. .
Charles S. Chaplin elected Presi-
dent, CMPDA; Mark Plottel, Vice-
President Morris J. Weiss,
Toronto exhibitor and Odeon part-
ner, dies in Miami . . . “Richard
Ill” premieres over TV, prior to
theatrical release . . . Paramount
to remodel Canadian head-office
building . . . Famous Players close
deal for Todd-AO “Oklahoma!” in
Toronto and Montreal . . . Alliance
Films turn over distribution facili-
ae
“May Your Christmas be
Merry,
Your New Year
Full of Happiness!”’
LIONEL LESTER
NATIONAL
BOOKING
COMPANY
TORONTO
VD DP SIIISI SI SVIAVIwViswisizr
RAAAWS IGS AIAAAARAMAABAA AAA Maia
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PAGE NINE
JACK FITZGIBBONS
ties in all branches, and pictures
to Astral; Alliance head J. L. Smith
retires from distribution to concen-
trate on C.M.P. Digest . . . Jack
Fitzgibbons, Theatre Confections
G-M, addresses Popcorn Conces-
sions Ass’n meet in Chicago...
R. W. Altschuler, Republic G-M,
praise JARFD distribution of Re-
public, on visit to Toronto. . . Alex
Harrison appointed General Sales
Manager, 20th Century-Fox .. .
“Marty” wins Academy Award,
with Ernest Borgnine and Anna
Magnani winning top acting honors
. Canadian “Academy Award
Contest” overwhelming success.
APRIL
Manitoba Government reduces
Amusement Tax . . . Eugene Fitz-
gibbons elected to Board of Can.
Ass’n. of Radio and Television
Broadcasters Hilly Cass,
M-G-M Canadian GSM announces
“Raintree County” to be filmed in
new 65mm process . . . Bill For-
man, Astral Films, married. . .
RKO to distribute CinemaScope
version of “Oklahoma!” outside
U.S. and Canada . .. Multiple
booking formula spreads, with
F-P’s “Shows of the Week” prov-
ing big success . . . Max Chic re-
signs as Digest Associate Editor to
join Harvey Harnick’s Premium
Media Services . . . Shelly Films
opens new service studio near To-
(Continued on Page 11)
Pt
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GREETINGS * 7-4
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DECEMBER 22. 1956
HIGHLIGHTS
(Continued from Page 9)
ronto ... F.P.C.C. annual state-
ment shows drop in_ operating
profits of $1,417,836; sale of capi-
tal assets, including Victoria Thea-
tre, Toronto, Village Theatre, To-
ronto, and Sky-Way Drive-In,
JOHN J. FITZGIBBONS
London, raises net profit to
$2,933,112, compared _ with
$3,384,825 for previous year...
J. J. Fitzgibbons, F-P President,
announces Telemeter to be given
try-out in Vancouver . . . “Torchy”
Coatsworth leaves CBC to become
assistant general manager, MPTV
(Canada) . . . UA’s “Man with the
Golden Arm” doing smash business
in Canada . . . 20th-Fox reorga-
nizes sales districts, C. Glenn Nor-
ris heads new Central-Canadian
Division . . . James R. “Jimmy”
Nairn wins 1955 Variety Club Tent
GEE EEE EE ELE EE EEE
Compliments
Of the Season
Canadian
Automatic
Confections
Ltd.
Toronto
SBR ARAARABRR ARRAS RARAARAR RAR eee
SADA LO PO SOLOSE LO FO LOSOFOLE SOLO SOTO LE LO FASO SOT OIEFOSAFEFOSBIOSAIOAIOSBIOFO
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$293 SUSE SE SESE SE ae eS
CANADIAN MOVING PICTURE DIGEST
28 “Heart Award” Tivoli,
Toronto, re-opens with Canadian
premiere, Todd-AO “Oklahoma!”
Grace Kelly married to Prince
Rainier of Monaco in gala cere-
mony . Hecht-Lancaster sign
new production-distribution deal
with UA, calling for budget of
$40,000,000 over next few years
. .«. Astral secures Canadian fran-
chise for American Releasing Corp.
and American International . . .
Leo Spitz, former RKO President,
dies in Hollywood . . . Institutional
advertising campaign created by
Clare Appel, made _ available
through The Digest to all Cana-
dian exhibitors.
MAY
Gordon Lightstone, Paramount’s
Canadian G-M, announces first
JIMMY NAIRN
Canadian playdates for “War and
Peace” and “The Ten Command-
ments” .. . Ont. Censor Chief O. J.
Silverthorne, in annual _ report,
claims lack of family fare hurting
smaller theatres . . . Pete Barnes
adds nine Washington State thea-
tres to his circuit, which includes
three theatres in B.C. . . . Joe Gar-
fin, and Owen Bird, form B.C.
booking organization, to be man-
aged by Garfin .. . Nicole Maurey,
star of RKO’s “The Bold and the
Brave” big hit in P.A. at Montreal
. . « CBC wins 7 first awards and
5 honorable mentions for its radio
and TV programs . . . NFB Chair-
man, Dr. Trueman, addresses
SMPTE Convention in New York
on importance of documentary
films . Premiere two JARO
films on new CPR liner, Empress
of Britain . . . Mort Blumenstock
resigns as W-B ad-pub chief .. .
M-G-M announces plan to shoot
several pix in black and_ white
CinemaScope . . . Shooting com-
pleted in Toronto on “Oedipus
Rex” . . . Lou Chesler reported in
attempt to buy control of W-B...
CBC televises “Holiday Ranch”
program from stage of Odeon-
Carlton, Toronto . . . Bob Savini,
Astor Pictures head, dies in Florida
... John McKim, of Odeon, wins
Quigley Grand Award . . . Mickey
Stevenson appointed Toronto
Branch Manager of Paramount,
succeeding Al Iscove, who resigned;
Mel Hayter new Vancouver mana-
ger . . . 20th-Fox’s “Man in the
Grey Flannel Suit” cleaning up at
box-offices across Canada . . . Re-
port control of Warner Brothers to
be bought by syndicate headed by
Serge Semenenko, Boston banker
. . . Canadian delegates attend In-
ternational Variety Club conven-
tion in New York; John H. Rowley
elected Int. Chief Barker . . . Para-
mount reports highest revenue
since 1950 . . . Louis Calhern,
noted actor, dies in Japan...
A. W. Perry announces Universal
to make 30 pix, 17 in color, 11 in
CinemaScope Ely Landau’s
National Television Association
buys 52 20th-Fox oldies for TV
. . . Lou Chesler reported offering
Loew’s $50,000,000 for pre-1948
library.
JUNE
Jack Chisholm resigns from ASN
to form Showcase Film Produc-
tions, making pix for TV . . . Para-
mount holds Canadian sales meet-
ing, with George Weltner and
Charles Boasberg in attendance...
Cleo Moore, star of Columbia’s
“Over Exposed” visits Ontario for
series of P.A.’s . ... N.S. exhibi-
Old:
SILVERTHORNE
tors meet with government leaders
in tax appeal . . . Hector Quag-
liotti, oldest Canadian exhibitor,
dies in Vancouver at age of 81...
Harry Coleman sells out Coleman
Electric Co. to General Theatre
Supply
The 6th of June”, written by Mon-
trealer Lionel Shapiro, opens to
packed houses across Canada...
U.S. Consul-General addresses an-
nual dinner of Quebec Picture
Pioneers . NEB short, “The
Shepherd” wins top award at Irish
Film Festival . . . C. V. Whitney
announces new process to change
old films to new aspect ratios, and
add color and sound .. . Ed Morey,
Allied Artists Vice-President, and
M. R. “Razz” Goldstein, A.A. Gen-
eral Sales Manager, visits Toron-
. 20th-Fox’s “D-Day, |
PAGE ELEVEN
SSS SS Ss Ss iS Ss SS Ss SS Ss Ss as Ss
With best wishes
FREE LE
to everybody in the
Motion Picture
Industry
Johnny Cohn
‘<< Ak Bs OS es es es es es ed ee ek ek ek kK
SB PE PS FAFA IO FIOIA IS FS FAFA FA FAFA IS FO FAIS FOF.
PEASE SE SOLE SOLOS SOLOS TOSOSOD
to... TV set sales show big drop
in Canada; radio sets up. .
Strand, Montreal, manager L. H.
Fleming, wins $140,000 in Irish
Sweepstakes . Dawson Exley
appointed Vancouver Branch Man-
ager, 20th Century-Fox; Gordon
Lightstone, Jr., appointed St. John
manager . . . Jim Hardiman an-
nounces resignation as Odeon ad-
pub director, effective Sept. 1;
Hardiman to join National Thea-
tres in L.A. . . . Romeo Vandette
elected President, Quebec Picture
Pioneers . . . W-B’s release of C. V.
Whitney’s “The Searchers” doing
smash business in Canadian thea-
tres . . . Ben Sommers re-elected
President, Manitoba Exhibitors As-
sociation .. . Variety Club Tent 28
holds annual ball-game, Toronto;
thunderstorm cuts attendance... .
Loew’s Board rejects all outside
cffers for film library; forms own
TV division with Bud Barry as
head . . . UA Week in Canada,
greatest in Canadian film history,
with 1,694 features playing in 922
theatres . . . 20th-Fox to release
¥
®
David O. Selznick’s remake of
“Farewell to Arms”, and re-release
JOHN McKIM
“Rebecca” and “Third Man”...
Qdeon operating 10 Drive - Ins
across Canada, five Odeon-owned,
and five owned by W. B. Herman
. . Famous Players hold annual
picnic at Toronto; 10 employees
inducted into 254/Year Club.
(Continued on Page 23)
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DECEMBER 22, 1956
CANADIAN MOVING PICTURE DIGEST
PAGE THIRTEEN
Report of the Public Relations Committee, Charles S$. Chaplin, Chairman,
To The Motion Picture Industry Council of Canada Annual Meeting
At the last Annual Meeting in November 1955 through a resolution
proposed by Morris Stein, I was appointed Chairman of your Public
Relations Committee and charged with the job of finding and proposing
ways and means of revitalizing
motion picture attendance through-
out Canada. In addition, I was re-
quested to re-examine a_pubiic
relations plan previously proposed
and to recommend a revised plan
of a revised budget on the basis of
an allocation to each Provincial
Association of their share of the
total.
Being primarily concerned as we
all are with devising ways and
means of stimulating theatre atten-
dance, I endeavoured to formulate
plans accordingly, and the second
phase of the council’s request to
me would then, of course, be in
the operation of whatever plans
were conceived.
In January 1956, after having
read sketchy details of an OSCAR
CONTEST previously conducted in
Texas and Winnipeg, a meeting of
top exhibition representatives was
held in the Distributors’ Associa-
ttion offices on January 19th, 1956.
I presented my suggestion of hav-
ing a Canadian wide contest based
on the Academy Awards, and after
considerable discussion with some
opposition being registered, the
plan was accepted and then the fun
started.
The Academy nominations were
announced on February 18th and
the Academy Award results an-
nounced on March 21st. We, there-
fore, had scarcely four weeks to
put the plan into operation.
General Motors were persuaded
to co-operate, and this participa-
tion actually resulted in the plan
getting off the ground, Oldsmobile
88 Holiday Coupes were donated
free of charge by General Motors
in Toronto and Montreal and at a
nominal cost for Vancouver and
Winnipeg. General Motors under-
took the production costs and
other expenses involved for an
Oldsmobile color trailer. They split
various display items and I wish
to advise that the expense incurred
by Oldsmobile was comparative to
the advertising value which they
received. However, as a result of
General Motors’ participation, the
plan snowballed. The Winnipeg
Tribune having participated in the
past, agreed to go along, then the
Toronto Telegram, then other
papers across the country followed
suit. The degree of newspaper co-
operation fiinally secured was far
beyond our fondest expectations
and to a degree never before se-
cured by our industry.
CHARLES S. CHAPLIN
Tribute must be paid to the hard
work of all localities across the
country. They showed what they
can do to promote a plan that they
could sink their teeth into. I would
like very much, but I cannot name
all the individuals who contributed
magnificently to the success of the
NAME THE OSCAR WINNERS
CONTEST. A truly remarkable job
was done by all concerned. The
analysis given to each attending
delegate in a measure shows the
results obtained and again we of
the industry should be proud of all
those fellows who did so much and
whose time and effort was given in
achieving the results you see in the
analysis.
It is difficult to assess the actual
box office benefit of the contest.
However, the cost per theatre was
very low, but the most important
factor in my opinion that resulted
was newspapers across Canada
were not only far more co-opera-
tive to our industry during the con-
test but have continued to be since
the conclusion of the contest. The
merchants who participated, I am
told, were exceedingly gratified at
the results and the fact that the
newspapers who did_ participate
have requested participation again
and other newspapers have asked
for participation makes it very
gratifying. Similarly, merchants
want to repeat their participation
and additional merchants want to
join the promotion.
My report at this time is not
going to deal with plans and meth-
ods of putting over the contest on
the local level. This will be incor-
porated in a brochure or pressbook
for the guidance of all theatre
managers.
I now propose a 1957 NAME
THE OSCAR WINNERS CON-
TEST. In the U.S.A. the Motion
Picture Industry requested and
were given an outline of the re-
sults of our Canadian contest.
Furthermore, I was invited and at-
tended a meeting of the Committee
representing distribution in the
U.S.A. and who have now decided
and secured the support of the in-
dustry for a contest in the U.S.A.
patterned after our example in
Canada. We in Canada have been
asked to participate in the U.S.A.
contest. The Executive of the Mo-
tion Picture Industry Council of
Canada, however, decided that we
wil] conduct our contest indepen-
dently of the U.S.A. insofar as
prizes are concerned but in con-
junction with the U.S.A. insofar as
advertising, publicity, etc., are con-
cerned. It is proposed that we have
a first prize for each province.
I have had meetings with Gen-
eral Motors and they will definitely
participate. They desire to do so
on a far greater scale in that all
Oldsmobile dealers in Canada
would advertise in co-operation
with theatres. I have requested
Oldsmobile 98’s as _ Provincial
prizes and wherever possible Olds
88’s and Chevrolets for first prizes
in larger cities. I will arrange a
meeting with Council representa-
tives to map out our requests from
General Motors and what we will
give them in return.
We are attempting to arrange
for at least a first prize in cities
and towns across Canada to be
donated by national advertisers.
Wherever this can be arranged for
it will make the job easier for the
local committee in that they will
then only have to secure local ex-
hibitor participation to augment the
prize list. We had planned on at-
tempting to have a first prize for
Canada. We have, however, de-
cided to forego doing so at least for
the time being and for 1957 raise
the participation in the contest to
a provincial level and see how that
works out.
The administration and operation
of the 1956 NAME THE OSCAR
WINNERS CONTEST was done in
a manner which involved a great
deal of personal time and attention
which I will not be able to give to
the 1957 Contest. I propose that
this Council, therefore, give their
approval to the engaging of the
best obtainable administration co-
ordinator whose services would be
required for approximately four
months and whose duties would
consist of co-ordinating the supply-
ing of stories and materia] to news-
papers, arranging for the supplying
of trailers, promoting of prizes on
national and local levels, the pre-
paring and sending out of special
material from time to time, hand-
ling the innumerable requests for
information from local committees
and newspapers, the setting up of
a uniform ballot which would be
used across the country and the
securing and forwarding to all com-
mittees with the least possible de-
lay the list of nominees when they
are announced so that the contest
can get underway at that time.
I can only at this time make an
estimate as to the expense that
would be involved for this co-
ordinator and a stenographer and
possible office space. Subject to dis-
cussion, I propose a minimum
budget of $5,000 and the amount
to be given by each member group
of this council to be determined by
a committee appointed by your
chairman.
I, together with other distributor
representatives as well as exhibition
representatives will voluntarily give
all possible assistance to the co-
ordinator.
If the recommendations con-
tained herein regarding the engag-
ing of a national co-ordinator are
accepted, then I would suggest that
after he has operated for a period
of at least two months the execu-
tive of the council together with
the Public Relations Committee
should determine the feasibility of
retaining the party on a_ year
around basis for the purpose of
handling all matters pertaining to
our industry insofar as box office
promotion and public relations are
concerned.
I wish at this time to publicly
express our appreciation for the co-
operation extended by Canadian
Kodak in donating 12,000 feet of
raw film which was used in the
making up of trailers for the last
contest. I also wish to express our
deep appreciation for the support
of the trade papers. They keep the
industry advised of developments
and unquestionably contributed tre-
mendously to the success of the
original OSCAR CONTEST by
their wholehearted co-operation in
conveying necessary information
and advice throughout the country.
(ED. NOTE: The recommenda-
tions of Mr. Chaplin were adopted
by the Motion Picture Industry
Council, with H. C. D. Main, well
known Ontario exhibitor, appointed
Special Coordinator for the 1957
Name The Oscar Winners Contest.)
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SOUND-MIXING—In the re-recording studio, various sound tracks are combined CHEMICAL MIXING ROOM—Chemical mixing is an essential part of motio|
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Canada is justly proud of its magnificent
new National Film Board headquarters,
located in the Montreal suburb of St.
Laurent. Described by Film Commissioner
DR. A. W. TRUEMAN (left), as the most
up-to-date plant of its kind in the world,
the new building boasts the very latest
in every type cf equipment. In past years,
the National Film Beard has done an out-
standing job of publicizing Canada, and
the Canadian way of life, to the entire
world. With its new headquarters, the
efficiency and potential of the Board will
be greatly increased.
THE THEATRE—This modern little theatre provides the utmost in comfort and SHOOTING STAGE—This is one of the most impressive sections of the ne|
acoustical perfection for the viewers, while the projection booth boasts the finest quarters, with a clear overhead height of 135 feet, providing facilities for indog
sound and projection equipment available today. shooting which the Board had not previously possessed.
DECEMBER 22, 1956
CANADIAN MOVING PICTURE DIGEST
SUDDEN PASSING OF JACK COHN SAD
LOSS FOR COLUMBIA & ENTIRE INDUSTRY
Jack Cohn, co-founder and executive vice-president of Columbia
Pictures Corporation, died Saturday, December 8th, at the age of 67,
in New York. Mr. Cohn is survived by his widow, the former Jeanette
Lesser; two sons, Ralph M. and
Robert L.; two brothers, Harry,
president of Columbia Pictures,
and Nat; a sister, Mrs. Anna Faum;
and three grandchildren, Jan Mar-
cia. Bruce V. and Thomas F.
Another son, Joseph H. Curtis,
died in 1954.
JACK COHN
Jack Cohn, who was born in
New York City on October 28,
1889, to Joseph and Bella Cohn,
had already made a name for him-
self in the young motion picture
industry, when, in 1920, he joined
with his brother Harry and Joseph
Brandt, to found the company that
grew into Columbia Pictures Cor-
poration. With a capital of $250
they founded the CBC Films Sales
Company; today the Columbia Pic-
tures Corporation has assets in ex-
cess of $65,000,000 and its annual
sales total more than $90,000,000.
Following his. education in the
public schools of New York, Jack
Cohn began his business career at
the age of 13 as a general helper
with the Hampton Advertising
Agency, where he was to meet
Joseph Brandt. In 1908, Jack Cohn
left Hampton and went to work as
assistant to Doc Willett, who was
manager of the laboratory for Carl
Laemmle’s Imp Company, one of
the earliest motion picture firms.
Young Cohn’s salary was $7 a
week, for which he undertook just
about every task at the laboratory,
including film cutting and editing.
By 1911, Jack Cohn was so en-
thused about the motion picture
industry that he prevailed upon his
old friend, Joe Brandt, to leave
his position as advertising manager
of the Dramatic Mirror to join
Imp, which Laemmle was soon to
amalgamate with the Universal
company.
In the next several years, Jack
Cohn was to make his mark on
the bustling young “movies,” espe-
cially in the burgeoning field of
the newsreel. He early had become
fascinated with the motion picture
as a news medium and worked
himself up to the position of editor
and producer of the Universal
Weekly, first of the independent
newsreels. While in that position
he conceived the idea of establish-
ing bureaus in key cities to facili-
tate the coverage of spot news.
Many other of his innovations are
still in use on present day news-
reels.
During this period, Jack Cohn
became recognized also as one of
the outstanding film editors in the
young industry. He also became
one of the early champions of the
animated cartoon. In 1913 he was
put in charge of all production for
Imp studio, which was located at
at 56th Street and 10th Avenue in
New York. He was responsible for
such early boxoffice successes as
“Traffic in Souls” and “Crashing
Through to Berlin.”
In 1919, Jack and his younger
brother Harry, who had entered
the motion picture field and was
working in a production capacity
at Universal studio on the West
Coast, decided to strike out for
themselves. They invited Brandt to
join them and in 1920 they opened
tor business as the CBC Film Sales
Company, using a single room at
1600 Broadway as their head-
quarters.
CBC started operations by pro-
ducing and distributing short sub-
jects. Jack Cohn drew up plans for
a film series which would serve as
a “fan magazine of the screen”,
showing sceres of the stars in their
non-working hours. In the spring
of 1920 the first Screen Snapshots
was released, having been edited by
Jack Cohn, and today Columbia is
still producing this series, the oldest
motion picture series in existence.
By 1924 the name of the com-
pany had been changed to Colum-
bia Pictures. Harry Cohn moved to
California to take charge of pro-
duction and the studio operations,
while Jack stayed in New York to
oversee development of the sales
arm of the company. The com-
PAGE SEVENTEEN
Names in the News
During 1956!
N. A. TAYLOR
President of Twinex-Century Theatres,
and International Film Distributors, who
this year gave up the Presidency of the
Canadian Picture Pioneers, but was just
recently elected Chief Barker, Variety
Club Tent No. 28.
CLARE APPEL
CMPDA Executive Secretary, whose in-
stitutional ads, made up originally for the
Roxy Theatre, West Hill, Ont., were wide-
ly adopted by theatres from coast-to-
coast, with favorable public reaction.
pany grew steadily to national pro-
portions by 1929 and then began
expanding around the globe. Today,
besides the home office in New
York and the studio in Hollywood,
the company has 33 offices in the
United States and more than 100 in
foreign lands. .
In 1939, Jack Cohn founded the
Motion Picture Pioneers, an orga-
nization for men who had served
in the motion picture industry for
more than 25 years. Subsequently
he established the Foundation of
the Motion Picture Pioneers, a
charitable organization designed to
aid needy ex-members of the in-
dusty. He served continually as the
president of both groups, and on
November 30th last he had presid-
ed at the annual dinner of the
organizttions,
; rey
DAN KRENDEL
Ontario District Manager for Famous
Players, Chairman for the second success-
ful year of the Pioneers Golf Tournament,
and who recently was elected Ist Assis-
tant Chief Barker, Voriety Club Tent
No. 28.
JOE GARFIN
Who early in the year resigned as
Toronto Branch Manager for Empire-
Universal to form the West Coast Booking
Service, at Vancouver, in partnership with |
Owen Bird, President of the B.C. Exhibitors
Association.
LEONARD W. BROCKINGTON, Q.C.
President of Odeon Theatres (Canada)
Limited, who recently returned from a trip
to India, where he represented Canada at
peg UNESCO Conference held at New
elhi,
The Big F
From =Oth
For
Christmas!
THE GREATEST PROGRAM IN
OUR ENTIRE HISTORY!
One of the most important dramatic presentations ever!
Anastasia
COLOR by DELUXE
CINEMASCOPE
INGRID BERGMAN - YUL BRYNNER - HELEN HAYES
Produced by Directed by Screenplay by
BUDDY ADLER - ANATOLE LITVAK - ARTHUR LAURENTS
SELECTED HOLIDAY ENGAGEMENTS!
The world’s outstanding attraction at popular prices !
RODGERS and HAMMERSTEIN present
Oklahoma ?
CINEMAScCOPE Color by TECHNICOLOR
serine GORDON MacRAE - GLORIA GRAHAME - SHIRLEY JONES
GENE NELSON - CHARLOTTE GREENWOOD - EDDIE ALBERT
JAMES WHITMORE - ROD STEIGER
Produced by Directed by
ARTHUR HORNBLOW, JR. - FRED ZINNEMANN
sci
Heavenly holiday happiness! Entertainment for everybody!
The Girl
Can't Help It
CINEMseaScoPE COLOR by DELUXE
serine TOM EWELL- JAYNE MANSFIELD - EDMOND O'BRIEN
with GupSt Stars JULIE LONDON - RAY ANTHONY - BARRY GORDON
wre yervaed and 14 ROCK ’N’ ROLL HEADLINERS!
ce plonde Produced and Directed by FRANK TASHLIN
Screenplay by FRANK TASHLIN ang HERBERT BAKER BOOK IT EARLY .
SCHOOL’S OUT DECEMBER 20th!
The nation’s sensation!
The hottest name in show business!
Love Me Tender
CINEMASCOPE
starring
RICHARD EGAN - DEBRA PAGET ang introducing ELVIS PRESLEY
Produced by Directed by Screenplay by
DAVID WEISBART . ROBERT D. WEBB - ROBERT BUCKNER usket acide
WAITING AUDIENCE IN HISTORY!
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REPRESENTING
ALLIED ARTISTS PICTURES on
LION INTERNATIONAL fitvrep
EXCLUSIVE CANADIAN DISTRIBUTION
FOTO-NITE
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Best Wishes
FROM
George Qullahan ‘
DECEMBER 22, 1956
An estimated THREE AND A HALF MILLION DOLLARS has
been paid out by Canadian Foto-Nite theatres since the inception of
Foto-Nite 18 years ago.
Pete Barnes of San Angelo,
Texas, the owner and originator of
Foto-Nite, came to Canada in 1938
and one of his first contacts in the
Canadian motion picture field was
Oscar Hanson. Mr. Hanson, at that
time, was President of Hanson
Theatres Limited in addition to
being President of the Empire-Uni-
versal organization.
Pete Barnes and Oscar Hanson
made a Foto-Nite distribution con-
tract with Sterling Films Limited
distributing company.
Foto-Nite had its Canadian pre-
miere in the Granada Theatre,
Napanee, Ontario in August, 1938
with the Capitol Theatre, Belle-
ville, Ontario installing the Foto-
Nite cash offer show one week
later. Since then hundreds of Can-
adian theatres from Sydney, N.S.,
to Victoria, B.C., have or are pre-
senting Foto-Nite. Foto-Nite
through the years has operated in
practically every town and city
throughout the Dominion.
The legality angle of Foto-Nite
has had a most interesting history.
Charged with violations of the
Lottery Act in nearly every Pro-
vince, Foto-Nite has yet to be
found guilty of any contravention
of the Canadian Lottery Act. The
most recent case occurred in Sas-
katoon this year with an acquittal
judgment being awarded to Foto-
Nite. An appeal taken by the
Crown was dismissed by the Court
of Appeal which ruled that Foto-
Nite is legal. The Legal Depart-
ment of the Foto-Nite organization
has been under the capable direc-
tion of Mr. Louis Davidson who
has supervised all legal aspects of
Foto-Nite since the original intro-
duction into this country.
Foto-Nite actually operates un-
der a charter granted by the Do-
minion Government of Canada
and, as a theatre advertising plan,
is registered under several Canadi-
an copyrights.
Foto-Nite combines a stage con-
test with a pyramiding cash offer.
Previous to the start of Foto-Nite
in a theatre, Foto-Nite registrations
are collected by a door-to-door
campaign and in the theatre lobby.
On Foto-Nite, through the co-oper-
ation of the audience and a novel
yet easy-to-present stage contest,
a name is selected and if the person
whose name is selected is at the
theatre, he or she is eligible for a
large amount of cash. If the person
CANADIAN MOVING PICTURE DIGEST
THE FOTO-NITE STORY
By GEORGE OULLAHAN
George Oullahan, General
Manager of Sterling Films,
has been connected with Fo-
to-Nite from its Canadian
beginning and has supervised
Foto-Nite’s sales, promotion
and presentation for many
years.
whose name is selected is not at
the theatre, then more money is
added and the Foto-Nite offer
keeps increasing each week until
the person selected is at the theatre
and receives the Foto-Nite cash
offer.
All a person has to do, there-
fore, to participate in Foto-Nite,
is make sure his or her name is
registered and be at the Foto-Nite
theatre on Foto-Nite. There is no
charge to register for Foto-Nite.
The registration campaign is
backed up with promotion and
exploitation that, through the years
has been developed to utilize every
474
May the best ye e’er had be the worst
ye ll e’er hae!
Toronto."
EEN YU NE RN OE NE OO OO BT A AR EA i A A A AA De Di De a i ae
Greetings
FROM
CHUM - 1050
TORONTO'S TOP
Show Business
STATION
@ JIMMY FIDDLER, exclusive from Hollywood
to CHUM - 1050 in Toronto!
@ PHIL STONE, cHUM-1050 Show Business
Editor, "All Eyes & Ears’ on "Main Street,
‘@ FIRST with show-business music, news and interviews.
CHUM - 1050 0n Your Dial!
medium of advertising. Trained
organizers supervise the entire in-
stallation of Foto-Nite in theatres.
Recently, large Foto-Nite pay-outs
have been covered and appeared
as highly interesting news items on
CBC television stations in Toronto,
Montreal, Ottawa and Halifax.
Even Dorothy Kilgallen, in her
widely syndicated column, has
made reference to the Canadian
Foto-Nite cash offer shows.
In 1952 Foto-Nite won one of
the highly coveted Canadian Mov-
ing Picture Digest Showmanship
awards.
The large city pool is a develop-
ment of Foto-Nite in recent years.
Through this plan, theatres in a
city group together to present a
combined and very large cash
offer. A special telephone hook-up
makes it possible to announce the
name selected each week simul-
taneously in almost any number of
theatres. The pool system creates
a much bigger cash offer and al-
lows for a much more extensive
and effective advertising campaign,
group newspaper advertising, etc.,
RUBE E NEM NENE
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PAGE TWENTY-ONE
but reduces the per theatre cost of
installation and operation. For the
past seven years, twenty theatres
in Toronto; twenty-two theatres in
Winnipeg; eight theatres in Ottawa;
twelve theatres in Montreal and
ten theatres in Vancouver have
operated the Foto-Nite poo] sys-
tem. This year, eight theatres in
Hamilton started off on a Foto-Nite
pool.
Sterling Films provides a month-
ly bulletin service which supplies
its many customers with new ideas
and suggestions on how to promote
and present Foto-Nite and exploit
in general the Foto-Nite box office
potential. The bulletin stimulates
interest in promotion and exploita-
tion by offering monthly prizes for
published Foto-Nite promotions
and special stage presentations.
Over eighteen years Foto-Nite
has established itself as a promo-
tional and box office service to
Canadian theatres. Plans are now
in the making to tie-up even larger
numbers of theatres on the pool
system and some will involve cash
offers up to five figures.
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PRACTISE OF
The Ten Gommandments
GIVEN BY GOD TO MOSES
WOULD ASSURE
WVeace On Earth,
GHoorwill Towards Men
PARAMOUNT PICTURES
DECEMBER 22, 1956
HIGHLIGHTS
(Continued from Page 11)
JULY
UA’s “Trapeze” opens to record-
breaking business across Canada
. RKO to distribute 12 pix to
be made in N.Y. by Himan
Brown’s Galahad Productions .
Manitoba Pioneers hold annual golf
tourney .. . Ron Leonard succeeds
Jim Hardiman as Odeon ad-pub
director . . . Warner sale to Seme-
nenko group confirmed; Harry
Warner resigns as President, suc-
ceeded by Brother Jack; Ben Kal-
menson appointed Executive V-P
JACK L. WARNER
in charge of sales; Roy Haines new
General Sales Manager . . . Mani-
toba Exhibitors hold annual picnic
... Famous Players buy seven Van-
couver theatres from Paul Nathan-
son, including 2,87 1-seat Orpheum;
all theatres previously leased by
F-P ... Ken Reason appointed
Montreal Branch Manager, Gen-
eral Theatre Supply, succeeding
Harry Burko, resigned . . . Para-
mount’s “Man Who Knew Too
Much” beating all previous Hitch-
cock productions at the box-office
BERT BROWN
CANADIAN MOVING PICTURE DIGEST
. “The King and I” biggest
20th-Fox grosser since “The Robe”
. Nova Scotia reduces Amuse-
ment Tax UA’s “Trapeze”
breaks all-time world’s gross for
one week with $4,112,500 take in
first seven days of release... Win-
nipeg indie drive-in offers free ad-
missions, charges “monopolistic”
practises by Western Theatres, F-P
affiliate Owen Sound and
Oshawa theatres receive seat-tax
reduction . . . CBC reports deficit
of $1,358,621 on combined radio
and television operations, com-
pared with profit of $1,267,668 for
previous year Raymond E.
Moon, assistant general sales man-
ager, Universal, dies suddenly; suc-
ceeded by F. J. A. McCarthy,
dent . . . Sid Gutnik succeeds Bill
Smith as Vancouver Branch Mana-
ger for RKO. . . Complete sell-out
for Canadian Picture Pioneers an-
nual golf tournament Otto
Preminger announces talent search
for unknown actress to play title
role in “Saint Joan”, to be released
by UA Robert Taplinger to
head Warner Bros, advertising and
publicity dept. . Cecil B. De-
Mille celebrates 75th Birthday . .
M-G-M’s “High Society” estab-
lishes new records in all openings
Peter Myers presides over
20th-Fox Canadian sales meet;
Alex Harrison and C. Glenn Norris
in attendance; launch world-wide
Showmanship Drive Federal
Resources Minister Lesage bans
ROY HAINES
former Southern and Canadian
Sales Manager . . . Fred C. Leav-
ens appointed Supervisor, Regional
Theatres Circuit, Odeon subsidi-
ary.
AUGUST
Columbia’s “Eddy Duchin Story”
sensational box-office hit . . . U.S.
Congress exempts theatre admis-
sions up to 90 cents from Amuse-
ment Tax ... Warner Bros. aban-
dons newsreel . . . Leo F. Samuel
and James O’Gara, Buena Vista
execs. in Toronto for conferences
with A. W. Perry, Emp-U Presi-
RON LEONARD
BEN KALMENSON
drive-ins from National Parks,
claims they are “ugly”... Cana-
dian Film Awards presented at
Stratford Film Festival .. . Famous
Players expands publicity dept.,
with Bert Brown and Jimmy Cam-
eron appointed special representa-
tives to work on “War and Peace”
and “Ten Commandments”
Free admissions extended to three
more Winnipeg ozoners . Dis-
ney’s “Fantasia” re-release packs
them in at U.S. and Canadian
theatres .. . “The First Travelling
Saleslady”, first film to be pro-
duced by new RKO, goes into re-
lease W-B’s “Moby Dick”
JIM HARDIMAN
PAGE TWENTY-THREE
packs powerful wallop at box-
office.
SEPTEMBER
UA holds Canadian sales meet;
Jim Velde addresses sales force...
M-G-M sells backlog to 12 TV
stations for $20,000,000
RKO’s “The Brave One”, and
M-G-M’s “Lust For Life” and “In-
vitation To Dance” big hits at
Edinburgh Film Festival ... JARO
shooting “High Tide At Noon” at
Nova Scotia fishing village .. .
Winnipeg ozoner offers free admis-
sion PLUS free gas . . . Sharp drop
recorded in Canadian theatre clos-
ings; F-P and Odeon re-open Van-
couver subs .
.. J. Duane McKen-
HARRY M. WARNER
zie re-elected President, Sask.
Exhibitors Ass’n .. . National Film
Board formally opens magnificent
new headquarters’ building in
Montreal Special WOMPI
Award presented to Miss Mary
Peabody, Fredericton operator...
CBC extends microwave network
Quebec to Winnipeg . . . Bill Smith
joins IFD 16mm. division . .
A. W. Shackleford re-elected Presi-
dent, Alberta Theatres Association
(Continued on Page 25)
JIMMY CAMERON
THE FUTURE
IS THE BUSINESS OF TODAY
AT TECHNICOLOR
In these years of creative expan-
sion within the motion picture industry,
Technicolor is pioneering again with
a broad research program directed
toward the needs of the cinema over
the next year and the next decade.
TECHNICOLOR CORPORATION
TECHNICOLOR IS OUR REGISTERED TRADEMARK
HERBERT T. KALMUS, PRESIDENT AND GENERAL MANAGER
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DECEMBER 22,
HIGHLIGHTS
(Continued from Page 23)
... SARO’s “Reach For The Sky”
has gala premiere, Odeon-Toronto,
under auspices of RCAF Associa-
tion . Arthur Irwin, former
Commissioner, National Film
Board, named Canadian Ambassa-
dor to Brazil . . . UA to release 48
features for new season, 30 already
completed . . . Stanley Warner
Corp., and ABC-Paramount Thea-
tres to invest in film production.
OCTOBER
Netherlands Gold Medal Award
to NFB for outstanding documen-
tary and scientific films . . . Foto-
Nite ruled NOT a lottery by Sask.
1956
CANADIAN MOVING PICTURE DIGEST
Films to handle own sales; JARFD
to do physical distribution only...
Miss Olive Coplestone, M-G-M,
Toronto, elected Western Regional
Director, WOMPI’s at annual con-
vention held in Augusta, Ga.
Montreal & Toronto branches
among top three in UA Week
Drive . . . Sid Spiegel, Super-Pufft
Popcorn Co., Toronto, honored as
Popcorn Man of the Year at annual
convention of Popcorn and Con-
cessions Ass’n. Phil Stone
appointed Executive Vice-President
CHUM, Toronto Famous
Players buy out interests of En-
twistle family in Edmonton theatres
. Harry A. Friedman, Odeon
partner in Edmonton theatres, dies
suddenly .. . “King And I” runs
in Toronto and Vancouver set new
PAGE TWENTY-FIVE
for Civic Square... Famous Play- (SS "6 ee
ers hold 3-day Eastern Division “ x
Conference in Niagara Falls; ““Ten ¥ ; .
Commandments” and “War and = ¥% SEASON'S 3
Peace” screened for managers and x
partners; Cecil B. DeMille addres- © GREETINGS 8
ses convention . Joseph Vogel Mi NY
succeeds Arthur M. Loew as vf TOALI. is
President, Loew’s, Inc.; Leopold y A
Friedman new President, Loew’s ¥ MY FRIENDS ik
Theatres Archie Mason re- ¢
elected President, Maritimes Allied ¥ is
Exhibitors Toronto preview ¢ x
audience hails “Ten Command- Mi is
ments” as “greatest ever’ LEN BISHOP x
Charles Boasberg to Toronto for 4 EN
special Paramount sales meet. ‘4 ‘
NOVEMBER Civcuvuicnchrsicdiiclian ta an
SSOP ELE LEE LO OR OR LOR LOR OR OR OR OEE
Winnipeg Pioneers Branch and ment of $5,000,000 ... Walt
James A. Whitebone, Saint John Disney wins Screen Producers’
The Mayor of Fredericton,
N.B., presents Miss Mary Peabody,
operator at the
Capitol, Fredericton, with a special WOMPI Award, inspired by a story about Miss
Peabody which appeared in The Digest.
Court of Appeal Ontario
exhibitors launch appeal for aboli-
tion of amusement tax . . . Cardinal
records . . . Abe Montague, Gen-
eral Sales Manager, and Rube
Jackter, Assistant Sales Manager,
Columbia, in Toronto for confer-
ences with Louis Rosenfeld and
Harvey Harnick ... Oscar R.
Hanson named as Canadian Picture
“Pioneer of the Year” .. . Famous
Players given notice by City of To-
ronto to vacate Shea’s Theatre by
first of year, in order to make way
REUBEN W. BOLSTAD
f Producer-director Cecil B, DeMille compares notes on “The Ten Commandments”
with Famous Players executives, at the F-P Eastern Division Conference in Niagara Falls,
as Paramount’s Charles Boasberg looks on.
operator, named for special Guild’s annual Milestone Award
Pioneer awards on J. Arthur Rank Miss Alice Fairweather,
to establish his own U.S. dis- pioneer Maritimes film _ figure,
tribution company; John Davis
Kenneth Hargreaves and Harry
Norris in Toronto for meetings with
Odeon and JARFD execs .. . Ken-
neth Hargreaves named as Presi-
dent of new corporation . Lou
Chesler’s PRM reported entering
film production with initial invest-
passes . . . Gerald G. Graham of
the NFB, named to Board of Govy-
ernors, SMPTE; first Canadian so
honored . . . JARO’s “Battle of the
River Plate” honored as Royal
Command Film . . . 20th Century-
Fox to release CinemaScope ver-
sion of “Oklahoma!” in U.S. and
Canada . . . Famous Players hold
Western Division Conference in
Edmonton; 7 new members in-
ducted into 25-Year Club...
Arthur Godfrey star at Royal Agri-
cultural Winter Fair, Toronto .
Mrs. Eva Delaney, pioneer woman
exhibitor, dies at Gananoque
ASN’s film-making course a com-
plete sell-out 20th-Fox sche-
dules over 50 pictures for next
season Over 400 Industry
members gather at King Edward
Hotel to honor Oscar Hanson,
“Pioneer of the Year” .. . Martin
JOHN DAVIS (Continued on Page 27)
Merry Christmas and
A Happy New Year
APAC
COMPOSERS, AUTHORS and
PUBLISHERS ASSOCIATION
OF CANADA
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DECEMBER 22, 1956
HIGHLIGHTS
(Continued from Page 25)
Quigley, Jr., guest of honor at an-
nual MPTAO Luncheon
$9,000,000 budget set for John
Wayne’s 4 indie pictures, with re-
lease through UA. . . Warner
Bros.’ “Giant” rolling up greatest
grosses in company’s entire history
. . . Lionel Lester re-elected Presi-
dent, MPTAO . . . Rube Bolstad
re-elected Chairman, Canadian Mo-
tion Picture Industry Council .. .
C. W. Marshall named to head
NFB’s Asian Distribution Division
... Pat Hogan, veteran Paramount
Saint John Branch Manager, re-
tires; Bob Murphy named Saint
John Manager; Romeo Goudreau
new Montreal Manager.
DECEMBER
Famous Players acquire Holly-
wood, Toronto, as replacement for
Shea’s; to be hooked up with
Palace and Runnymede as first-run
outlet .. . Nat Taylor elected Chief
Barker, Variety Club Tent No. 28;
CANADIAN MOVING PICTURE DIGEST
OSCAR R. HANSON
Dan Krendel, new Ist Assistant
Chief Barker; J. J. Fitzgibbons,
Jr., 2nd Assistant; Chet Friedman,
Property Master; Al Troyer, Dough
Guy ... Sam Kunitsky’s Montreal
Branch tops UA sales drives .. .
Victor Hoare, Lion International
Films, visits Toronto . . . JARO’s
“Battle of the River Plate” scuttles
all British film records . Elvis
Scene of the final banquet at the F-P Western Division Conference, held in Edmon-
ton, Alta., at which seven new members were inducted into Famous Players’ 25-Year Club.
OVER THIRTY YEARS .... PROMPT .... SURE... . AND ACCURATE TRANSPORTATION
Round the clock film delivery service
GEORGE ALTMAN, President er
for Theatre and Television
JAMES A. WHITEBONE
Presley’s “Love Me Tender’ a riot
in Toronto opening . . . RKO an-
nounces 14 releases for first six
months of 1957 . . . Bob Murphy
resigns as Paramount Saint John
Manager; succeeded by Norm
Simpson ... A. W. Perry, Mark
Plottel, and M. J. “Mickey” Isman
to Hollywood for Universal sales
conference . New 9-theatre
Seta
PAGE TWENTY-SEVEN
hook-up for first-run Toronto an-
nounced; seven Twinex houses to
join with F-P’s Oakwood, and B &
F’s Century . . . Quebec Govern-
ment rules children may see “Ten
Commandments” . . . UA hosts to
Toronto Press at luncheon for ad-
pub chief Roger Lewis and Mori
Kruschen Winnipeg Pioneers
hold annual meeting; Hy Swartz
re-elected President for second
term . M-G-M trade - screens
“Teahouse of the August Moon”,
a fabulous picture . . . Vancouver
Pioneers elect Ivan Ackery as
President .. . Doris Robert, Granby
exhibitor, re-elected President,
Quebec Aliied Theatrical Industries
... Art Milligan succeeds Jimmy
Sturgess as President, IATSE Local
173; Lou Lodge new _ business
agent . . . Odeon Theatres sue 20th
Century-Fox to prevent them from
supplying CinemaScope version of
“Oklahoma!” to Famous Players;
F-P served with injunction, later
dismissed Todd AO “Okla-
homa!” in 33rd week, Tivoli, To-
ronto, 31st week, Alouette, Mon-
treal; “Cinerama Holiday” in 37th
week, Imperial, Montreal.
A general view of the 400-odd Industry members and friends who gathered to pay
honor to Oscar R, Hanson, Canadian Picture Pioneers’ choice as “Pioneer of the Year.”
Bill Pfaff @ Dick Brydges
MNQAaHMmMwaQ
SEASON’S GREETINGS
AND
Best Wishes for the New Vear
FROM
THE STAEF OF
GENERAL THEATRE SUPPLY COMPANY
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HALIFAX - SAINT JOHN - MONTREAL - OTTAWA - TORONTO - TIMMINS
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284 KING STREET EAST, TORONTO
BRANCHES
VANCOUVER WINNIPEG MONTREAL
DECEMBER 22, 1956
CANADIAN MOVING PICTURE DIGEST
Successful Canadian Box-Office Promotions
To Increase Snack Bar Sales
By JOHN G. FLANAGAN
It has been the policy of Theatre Confections to use trailers, spot
announcements, lucky licence plates, and other gimmicks to attract
patrons to our concession bars. In addition to these merchandising aids
we have each year operated a
major contest for a six to eight
week period. These contests were
usually tied in with one or more
of our suppliers who paid part of
the cost. This year we decided to
try something different, and Id
liké to take a few minutes to pre-
sent to you our bonus bill promo-
tion.
This promotion is certainly not
original, as the basic idea has been
used for years in other industries
—all we did was give it a new
twist. In setting up our own pro-
motion, we added several things
to a self-liquidating premium idea
to suit our requirements. We knew
if the promotion was to be suc-
cessful we had to obtain premiums
that would give real value and be
attractive to our patrons. Having
had no previous experience in this
field} we used the services of a
premium company to assist us in
setting up the mechanics of the
promotion. The premium company
agreed to supply us with a variety
of items on consignment. This was
most important, as it relieved us of
the responsibility of purchasing the
premiums and also eliminated the
danger of us being left with an
inventory that would have to be
liquidated at a loss.
When choosing our premiums,
we tried to select items that we
could offer our patrons at about
50% of their normal retail value.
For example, we offered a boy
scout knife that normally retailed
at 80c for 40c and four bonus bills.
This was not only a bargain for
our customers, but it also gave a
psychological value of 10c to each
bonus bill. Incidentally, we added
a small amount to our cost on each
item to cover shipping and display
costs, but we were still able to sell
them at about 50% of the normal
retail as our premium house had
access to job lots and end-of-line
merchandise that were purchased
at considerably less than normal
wholesale cost.
To start the promotion, we of-
fered sixteen items, ranging in
price from 15c to a dollar, and
surprisingly enough we had to go
to higher priced lines. In order to
purchase a premium, the patron
would first have to obtain the
necessary number of bonus bills
from our concession bars. One
bonus bill was given with every
10c worth of merchandise pur-
chased at the bar. Our first thought
was to restrict bonus bills to the
The Concessions Bar or Candy
Counter has over the years be-
come one of the most important
sources of revenue for exhibitors
everywhere. Under the direction
of J. J. Fitzgibbons, Jr., Theatre
Confections Limited has become
one of the most successful opera-
tions of its kind on the North
American continent. Jack Fitz-
gibbons served a term as Presi-
dent of the National Association
of Concessionaires, formerly the
Popcorn and Concessions Asso-
ciation, and is now on the Na-
tional Council of the Association.
At the Famous Players Eastern
and Western Division confer-
ences, held this Fall in Niagara
Falls, Ont., and Edmonton, Alta.,
the demonstration of confection
promotions, put on by the Thea-
tre Confections crew, comprising
Jack Fitzgibbons, Andy Rouse,
John Flanagan, Ken Wells,
Harry Sullivan, Norm Rea and
Frank Troy, were the high spots
of both meetings.
The above paper was read to
the NAC Convention in New
York last September, by John
Flanagan, Manager of Theatre
Confections’ Drive-In Division,
and typifies the wideawake sales
promotion efforts being constant-
ly employed by TCL.
eeee EERE
high profit lines, but we decided
to give them with all items, even
cigarettes. Our reasoning was that
as these premiums were self-liqui-
dating it wouldn’t cost us anything
to include our low profit lines in
the promotion.
After selecting the original six-
teen items, we set up displays in
our head office and sent them
complete to the theatre for instal-
lation.
This type of promotion is very
flexible and it can with minor
changes be tailored to fit any situ-
ation, either indoor or drive-in. By
changing the premiums regularly
the interest of your patrons can be
maintained. Of course, the best
feature is that it can be operated
at no cost to the theatre.
Although this promotion was a
test with us and used only in four
drive-ins and one indoor theatre,
we were very pleased with the re-
sults obtained. All theatres showed
an increase in return per patron
and we plan to make it available
to the rest of our arenas and indoor
theatres this winter.
Salutations From
MEXICANA
MUNDIAL sa.
MONTREAL
Ww
Distributors
of
19595
LE DROIT DE NAITRE
(The Right To Be Born)
and
1756
CEUX QUI NE DOIVENT
PAS NAITRE
(Those Who Should Not Be Born)
and
1957
UN DIVORCE
and
IN EASTMAN COLOR
AVEC QUI SORT VOTRE FILLE?
(Who's Your Daughter Running With?)
PAGE TWENTY-NINE
EXHIBITORS HAVE DEPENDED ON REPUBL
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a. Nine nome bine
C’S BOXOFFICE PICTURES FOR 20 YEARS
and Republic
continues to deliver: f
ASES
refit Ss aA sues TRAIL BLAZER
THE 1S ARMED
WITH PRIDE IN THE ACHIEVEMENTS OF THE PAST
AND: CONFIDENCE IN THE FUTURE We TIkGe
YOU TO MAKE IT A "HAPPY NEW YEAR" WITH
REPUBLIC PICTURES
CONGRESS DANCES
CinemaScope TRUCOLOR by Consolidated Film Industries
JOHANNA MATZ ¢« RUDOLF PRACK « HANNELORE BOLLMANN
ACCUSED OF MURDER
NATURAMA TRUCOLOR by Consolidated Film Industries
DAVID BRIAN *« VERA RALSTON « SIDNEY BLACKMER
AFFAIR IN RENO
NATURAMA
JOHN LUND « DORIS SINGLETON « JOHN ARCHER
DURANGO GUNFIGHTER
NATURAMA
iy
: ANNA MARIA ALBERGHETTI « BEN COOPER « JIM DAVIS
¥
| Distributed in Canada by J. ARTHUR RANK FILM DISTRIBUTORS (CANADA) LIMITED.
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“Sincere Holiday Greetings”
i.
Wishing you a Merry Christmas
SOX ETL
and a Happy and Prosperous 1957,
and it will be if you have Foto-Nite.
BRE SARE RARE RA
ae Meee
Foto-Nite
BERNIE PENNY AND STAFF
Service Confections Ltd.
WESTERN SUPER-PUFFT POPCORN CO. x
243 LILAC STREET
WINNIPEG, MANITOBA
Amateur Shows Ltd.
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Season's Greetings
and
Best Wishes
F. G. SPENCER COMPANY LIMITED
Saint John, New Brunswick
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May this Holiday Season bring
you the best of all things
ASTRAL FILMS LTD.
JERRY H. SOLWAY IZZY ALLEN
HARRY GINSLER
MARTY BOCKNER
BILL FORMAN
HAROLD COUCH
ed
A Very Merry Christmas
THE SUMMERVILEES
W.A. Sr.
BILLY Jr., DON
Prince of Wales Theatre — Toronto
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A Happy New Year
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Holiday Greetings
To The Trade
AND A SPECIAL WISH FOR
A HAPPY AND
PROSPEROUS NEW YEAR
TO ALL INDEPENDENT THEATRE OWNERS
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Allied Theatres
BEN FREEDMAN
PRESIDENT
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Season’s
Season's
Greetings :
freetings
to all our
fellow exhibitors
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Alberta
Theatres
Association
BRITISH COLUMBIA
EXHIBITORS
A. W. SHACKLEFORD, ASSOCIATION
President
MATT PARK, OWEN BIRD
President
Secretary-Treasurer
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The Season’s Greetings
and Best Wishes
MAY THE NEW YEAR BRING
TO YOU AND YOURS THE
BEST OF ALL THINGS
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REGIONAL THEATRES
20 CARLTON ST., TORONTO
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Season 8
Holiday
Greetings
Greetings
Saskatchewan
Exhibitors :
Recacict Motion
ssociation
Picture
. Theatres
Association
of Ontario
J. DUANE McKENZIE
President
Arch H. Jolley:
Executive Secretary j
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Compliments
of the
Season
FROM
A PRODUCTION OF
fi Ne ae Rank
SCREEN ADVERTISING SERVICES
OF CANADA LIMITED
20 CARLTON ST. TORONTO
S
VBIOLEIAIAIDIAFOFOIEIDIDIOSO FASO IOIOIOIOIOIOIED
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IT’S ON THE WAY FRO
me for the most
prosperous
engagement
you ever had!
5 HAPPY
REASONS 4
why po
“Bundle
of Joy”
isa
box-office
gift...
Eddie’s first movie—
and he’s No. 1 with
millions of fans!
Eddie and Debbie—
America’sNewSweet-
hearts together for the | :
first time in a movie! a
6 headed-for-the-hit- ° y J 4
parade songs —sung IN , e
by Eddie and Debbie
® —and the rest of this i
wonderful cast! Bi IND OF ‘ C> Y VA :
4 + p ‘
It’s Technicolor and
Wide Screen—to get
them away from their
TV sets and into your
theatre!
It has wonderfully warm fun co-starring
all the way—Toys . . . Songs
+ cctaneemeret.- anaipue (MIEIJOU. uy NOONAN = emecoe
think of the tie-ups for you!
RK O with Nita TALBOT Una MERKEL Melville COOPER Bill GOODWIN + Howard McNEAR
RADIO. Produced by EDMUND GRAINGER, Screen Play by NORMAN KRASNA, ROBERT CARSON and ARTHUR SHEEKMAN - Story by FELIX JACKSON
PICTURE Directed by NORMAN TAUROG - Musical Numbers and Dances Staged by NICK CASTLE - Lyrics by MACK GORDON - Music by JOSEF MYROW
A Christmas Gift
For Boxoffices
Everywhere!
|
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:
, =— Featuring
Lou gets Ve aN ,, GIGI PERREAU - RUSTY HAMER - MARY WICKES - TED DE CORSIA - RON HARGRAVE —
the beat Ayix Xe \\ 4A Screenplay by Produced by Directed by Released thru
“es x
in the coolest
Session
that ever rocked
the screen!
Ee DEVERY FREEMAN - BOB GOLDSTEIN + CHARLES BARTON ~- UNITED ARTISTS